A dynamic creative professional specializing in branding, project management and producing innovative content. An entrepreneurial thinker with an ability to balance many global projects on a budget. 

Expertise Includes:

•    Strong creative vision
•    Ability to take a project from concept development through execution
•    Successful cross-functional communication and multi-tasking approach
•    Thrive on tight deadlines while still delivering high quality results
•    Excellent business and writing skills

experience

Jessica Boyd Creative, New York, NY

Owner & Producer (January 2018-present)

  • Created own media company specializing in creative services, TV production, distribution and branding
  • Clients include Calvin Klein, Tory Burch, Avon, Marc Jacobs, Michael Kors, Donna Karan, Tommy Hilfiger, Sally Hansen and Ermenegildo Zegna

Coty Inc., New York, NY

Broadcast Manager & Producer (April 2015-May 2017)

  • Resumed role held previously for 14 years
  • Overseeing broadcast and digital project management at Coty Prestige, from developing new concepts with marketing departments to finalizing TV and digital ads for use on-air, in-store, outdoor and online

Zenkei Productions, New York, NY

Owner & Producer (April 2014-December 2017)

  • Started own consulting company specializing in project management, creative services, copywriting and branding
  • Producing projects for Calvin Klein, Coty and small business accounts

Coty Prestige, New York, NY

Broadcast Manager & Producer (January 2006-April 2014)

  • Overseeing broadcast and digital project management at Coty Prestige, from developing new concepts with marketing departments to finalizing TV and digital ads for use on-air, in-store, outdoor and online
  • Leading a team of freelancers and a production coordinator to execute and distribute assets for global use, internal presentations, press events, and external meetings
  • Negotiating budgets with external vendors on behalf of the global marketing and PR departments
  • Supervising the trafficking and distribution of all TV spots for 1,000 global broadcast flights in 40+ markets

Senior Advertising Production Planner (August 2004-December 2005)

  • Managing the production of outdoor and scented print advertising 
  • Approving color on press; proofing for print and PR assets 
  • Casting and directing voiceover talent for television commercials and other creative projects

Advertising Production Planner (August 2000-August 2004)

  • Managing global post-production of television spots 
  • Creating broadcast materials for public relations and marketing purposes (in-store videos, press kits, etc.)
  • Organizing and presenting outreach programs to college students

Lowe Lintas & Partners, New York, NY

Account Management Staff Assistant (June1999–June 2000)

  • Assuming account executive role to project manage print and television campaigns for Johnson & Johnson brands  
  • Managing global account budgets, estimates and timelines

leadership & activities

Zenkei Journals, New York, NY

Owner and Lead Artist (September 2003-present)

  • Running own design company specializing in hand-drawn pen and ink artwork to commemorate special life events

International Radio and Television Society, New York, NY

Active Member (May 1999-present)

  • Involved in selecting Summer Fellowship recipients each year
  • Providing mentorship for young people aspiring to careers in media and advertising with insight and networking experience

IRTS Summer Fellowship Recipient (June 1998-August 1998)       

  • Selected from over 1,000 applicants to be one of 19 participants in the Fellowship Program in New York
  • Worked as a broadcast production intern at Grey Advertising
  • Assisted with casting, producing, editing and shooting/recording television and radio commercials

New York Cares, New York, NY  

Active Member (November 2002-present)

  • Volunteering with children to contribute to their artistic expression and advancement

other skills & interests:

Voice-over work, letterpress printing, interior design, photography

Social media trends, art, pop culture, music and movies of all genres

Comfortable with PowerPoint, Adobe Photoshop, After Effects